Social media is all over the press these days. You can't seem to escape it. Whether we are discussing the latest Tweets of a disintegrting hollywood marriage or of a sports superstar, we seem to know more and more about social media and those that use it.
For our business purposes we can use it for many purposes. We can build relationships with our avid fans, we can meet new potential fans. We can discover new partnerships and here's a different twist – we can use it to do customer research.
Social media can be likened to going to a party, a gathering of people, say. You wouldn't walk up at a party and start shoving your raised print 4 color business cards in people's hands. You'd comment on a funny dress or a goofy dancer or a silly drunk first. You would meet people and engage them. If they give you the cold shoulder, you move on. That's what social media is like. And as such you can use it to gather information about your customers or potential customers. If what you say and share doesn't resonate, you just move on until it does.
"Customer Research: Learn how to conduct research on social media to find out more about your customers.www.socialmediaexaminer.com/social-media-for-customer-res…"
It doesn't make sense to keep moving in a certain direction if your customers aren't responding well to it. Don't be that guy at the party. Try something else, like I always tell my son. If that doesn't work, try something else. Remember that the definition of insanity is to do the same thing expecting different results. So, put on your party hat, and get some research done!